Ombros do Montejunto
Ombros do Montejunto, a new winery situated just 40 minutes from Lisbon, is a passionate family endeavor. Taking charge of their digital footprint, I shaped their visual identity—crafting a distinctive logo, defining a vibrant color palette, and setting up their website. While it's currently a static site to introduce them, it's primed for an exciting transformation into an eCommerce hub. Alongside, I'm deep into refining their label designs.
Starting from the logo's inception, I seamlessly shifted gears into enhancing the user experience. I scoped out the digital landscape in Portugal, leveraging insights for an intuitive site structure. This ongoing project reflects a collaborative effort with the family, where design and content continually evolve for a polished final touch.
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"We are really impressed with the speed and quality of Katie's work. She listens carefully to the clients needs but also does her homework and is not afraid to come forward with suggestions of her own."
-Ombros do Montejunto
UX and Branding
Crafting the brand identity for Ombros do Montejunto was a nuanced process that aimed to encapsulate the essence of family, heritage, and the stunning Montejunto mountain range. The logo design ingeniously weaves together the 'O' of Ombros, the 'D' of do, and the 'M' for Montejunto as an abstract representation of the mountain range where their vineyards thrive.
The color palette, predominantly greens and blues, echoes their core values—sincerity, luxury, quality, tangibility, and integrity. Each element meticulously harmonizes to convey their deep connection to nature and commitment to excellence.
The architecture of the website was meticulously structured to offer an intuitive navigation experience. Strategically laying out information, every section was thoughtfully positioned to ensure easy access and seamless exploration. This deliberate arrangement empowers visitors to effortlessly find crucial details about the winery's heritage, offerings, and story, emphasizing clarity and user convenience.
Wireframe
Visualizing the website's layout commenced with crafting a wireframe, offering a sneak peek into the envisioned design. The homepage, a cornerstone of the online presence, was sketched to highlight the family's story, embracing a user-friendly layout. This wireframe serves as a blueprint, outlining the site's envisioned structure and functionality.
Coded Site
The culmination of design and development efforts resulted in the captivating final site. This dynamic digital space spotlights the family's narrative, inviting visitors into their world. A focal point is the incorporation of a mailing list, a blog, and an Instagram widget, fostering engagement and allowing enthusiasts to follow the winery's exciting journey. The homepage reflects a harmonious blend of aesthetics and functionality, encapsulating the essence of Ombros do Montejunto's evolving identity.
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